About MB Stone Care Natural Stone Care Products
By the mid 1980’s, Maurizio Bertoli had been a successful
independent contractor in the field of stone restoration for slightly less than
20 years (without counting his almost 20 years of field experience back in his
native Italy). Through his work, he realized that the existing manufactures of
stone and stone care products followed the easy to remember and easy to justify
rule of “sealing all stone”, regardless of type and location, and then use a pH
neutral cleaner for routine care. Drawing from his vast field experience, and
his knowledge of Petrography and Chemistry applied to minerals, Maurizio knew
all too well that this simplistic approach to stone care could never work for
all situation. Frustrated by the fact that he could not offer his customers
appropriate specialty products for the maintenance of the stones that he was
refurbishing, he decided to take matters into his own hands.
Out of frustration, in 1987 he approached Joe McEown, one of
the most exceptional chemists in the field of specialty cleaning and
preservation agents. The two men spent over a year on research and development,
and in the end, Maurizio’s unparallel knowledge of rocks and minerals, combined
with Joe’s singular expertise in chemistry, lead to the creation of a line of
specialty products for end-users of natural stone that is still unmatched in
quality and range. The original line of MB Stone care Products, launched in
1989, consisted of five essential products, which continue to be the backbone
of the entire MB consumer product line.
Not one to do things half way, Maurizio soon realized that
his plan of having products just to offer his clients when he completed
restoring their stone was not enough. Not only were the minimum quantities
necessary to run a production line efficiently too large to be absorbed by his
own limited distribution, but the wider world of stone consumers would be
unable to access this exceptional new product line. Consequently, he decided to
make a business out of it. In 1989, Maurizio Bertoli Stone Care System, Inc was
established to launch his new line of consumer products. He continued to
provide contracting and restoration to his steadily growing client base under a
sole proprietorship company until he consolidated the two activities by
incorporating under the current MB Stone Restoration & Supply, Inc in 1999.
The MB family of specialty products continued to expand over
these 18 years (as of 2007) to include 12 specialized products, all of which
can be used by professional cleaning and restoration contractors as well as
residential consumers of natural stone.
Still not satisfied, Maurizio began to develop specialty
products for stone restoration contractors in 2001. The first of such products, MB-12, Maurizio’s own formulation, quickly became recognized as the most
comprehensive and effective polishing powder for marble. What made this product
unique was its amazing ability to work on serpentinite and ophicalcite (green
marble) often exceeding the results even of polishing compounds specifically
designed for those very difficult stones.
Soon after, Maurizio added MB-16 to the contractors line.
This product, again representing Maurizio’s own formulation, polishes natural
granite as well as just about every mercantile granite on the market. At the
same time, Joe McKeon continued to collaborate with Maurizio, formulating two
other industry breakthroughs, MB-8 and MB-10, which are currently the most
sensible answer to the problem of preservation of high-traffic polished stone
Our cutting-edge chemistry and, most importantly,
unparalleled understanding of the problems stemming from the use of natural
stone products is what put the MB product line at the very top of the industry.
More than 40 years in the stone industry taught Maurizio two
basic truths; in the majority of instances, the problem perceived by the consumer
does not correspond to the actual problem, and, more often than not, the
solution to the problem can’t be found inside a bottle. At MB Stone Restoration
& supply, the principle of “Education Before Any Sale!” is more than a
nice-sounding slogan. It is the core belief upon which the entire organization
At MB Stone, everything we do is designed to educate the stone
consumer. That is the legacy of Maurizio Bertoli and MB Stone.